| From todays Guardian newspaper;
No reindeer and lookalikes for the huskies:
welcome to new Lapland. .Owners deny link to New Forest site as council officers voice concerns.
Paul Lewis The Guardian, Saturday December 6 2008
When thousands of children hurry through the gates of the latest Lapland for a grand opening today, they could be forgiven a tingle of nerves.
The latest in a flurry of parks recreating the home of Father Christmas, Lapland West Midlands is promising "a magical encounter" with the bearded man himself, amid a winter wonderland of elves, reindeer, huskies, real snow and a dancing spectacular on ice.
What their parents may not know is the reindeer aren't coming, the huskies are in fact a "similar looking" breed of dog and, in a last minute change of plan, the ice rink has been replaced with "a rollerskating platform". Trading standards officers who will attend the opening, said yesterday they had "serious concerns".
The Lapland based just outside Wolverhampton, which the organisers say will attract 3,000 paying customers a day, is composed of several marquees in a muddy field normally used for car boot sales, which overlooks the M54.
Lapland West Midlands comes in the week that another "mini Lapland" theme park, near the New Forest, closed after parents complained they had been duped into taking their children to a derelict building site that looked nothing like an arctic retreat. Parents took out their anger on staff, reportedly attacking two elves and a Father Christmas.
The promoters of Lapland West Midlands have rejected any comparisons with their now defunct counterpart. "We've got nothing to do with the New Forest Lapland," said the organiser, Matthew James. "We're being tarred with the same brush."
Staffordshire county council, however, is "extremely" concerned about the unlicensed event. It has warned parents about the parallels between the two Laplands - which both cost £25 a ticket - advising them to "think carefully" before purchasing online tickets for "themed Lapland events".
"I think people will be very disappointed," said David Clifft, the Essington parish council chairman, as he stood beside the field in the rain. "Does it look like Lapland to you? It doesn't to me."
The closure of Lapland New Forest was announced on Thursday when a female member of staff shrieked "Santa's dead", followed by a convoy of muddy reindeer and donkeys leaving the site. It was a far cry from the promise that: "Christmas dreams come true for children of all ages."
In fact parents were made to explain to their tearful children why Lapland's huskies were tethered to the mud and "going berserk", while the Father Christmas was allegedly having a cigarette round the back of his threadbare grotto.
The "tunnel of light" turned out to be a few fairy lights attached to some trees, the ice rink didn't work and Santa was charging an extra £10 for a photograph.
Facebook groups were created. "The nativity looked like it was plonked in the middle of a war zone," wrote one member. "The 'log cabins' were large sheds from a garden centre. The mud was everywhere. Even the animals looked bored." Another wrote: "Our children had become the victims of evil."
The avalanche of negative publicity surrounding Lapland New Forest, in Dorset, has had an impact for the West Midlands version. Chris Daley, the site organiser, said many of his entertainers had been "spooked" by tales of distraught children at the Dorset park, and cancelled their participation.
"They've seen what's happened to the other guys and said: 'We're having nothing to do with it'," he said. "The reindeer aren't ready for the opening day. A fellow was going to bring some of those white snow dogs. They're not huskies, but to look at them you'd think they were. Now he's saying he doesn't want to get sued for calling it a husky. So now we're after more dogs."
Other Lapland West Midlands attractions - including gingerbread making, face painting, a choir, nativity scene, and teacup ride - have not been put off. "In all fairness, we've done all we can," he said. "If this doesn't work out, it's because of the bad publicity and the opposition from the council."
He said Lapland West Midlands had already sold thousands of tickets on its website, which features photographs of Father Christmas on a reindeer in an alpine wood, beside snow-capped log cabins and huskies. Trading standards have been monitoring the site all week. |