Hmm I like some Boots and Tesco own stuff oh and Marks and Spencer food when I feeling snobby lol
A lot of own brand items (or part of the item/components within the item) are actually exactly the same goods as their competitors own brands or even the same as "named" brands.
They buy ideas/patents/components/ingredients or even whole products from wholesalers/manufacterers and just have different packaging/marketing for it.
For example I worked in a sandwich making factory for a summer job when I was at school (god I hated that job lol). The sandwiches were all the same but they were shipped off to all the big named supermarkets at the time lol.
Saying that though, I wouldn't reccomend "No Frills Tampons"...
