Signed! I actually work in Boots, the opticians, so it's easier for me to get Oliver's milk, i think it's very unfair to penalise mothers who can't physically do something. As long as your LO is growing and healthy then whats the problem!!!
x x x

Signed

signed

I'm hoping to breastfeed but I think it's awful that we're not given a proper choice - being penalised for FF is awful. I signed! x

signed xx

Is it true also thats why they never put any of the stage 1 or 2 forumlas on promotional offers like BOGOF etc??? They will only do promotions and money off the follow on stuff

Yeah, you're right classyburd (love the name!), that explains why there are always follow on milk vouchers in Evan's 1st stage Cow&Gate - I always wished they'd out 1st stage vouchers in, but that's not going to happen now is it?!

Signed. And I loved the article too.

It's ridiculous that in this day and age we can't just say "this is how we're doing things and I don't have to justify why" on any of our pregnacy, birthing or parenting choices and whatever method we use to feed our children.

And it's ridiculous that a high street store or supermarket feels so intimidated by guidelines that they are telling people it's against the law to give loyalty points to a customer buying baby food or allow them to purchase baby food with the points they already have.

It's not like we are trying to buy crack cocaine for our babies, we are buying them food.

The last point in the article made me nod in agreement, I honestly believe Joseph would have starved to death if we didn't have access to formula because breastfeeding did not work for us.

I don't shop in Boots for other reasons but if I did I can't see that them offering me a few store loyalty points would chance my mind about breast feeding and convince me to formula feed instead.

But they might make me think it was worth the slightly higher price they charge for the formula we use and buying it from their store rather than our local supermarket.

Joseph needs the formula no matter what and with no incentive but price I will buy it at the cheaper store but if the loyalty points were allowed I might just be loyal to the store offering them and that's what they are there for.

Loyalty points are not an evil scheme by the makers of formula milk when you can buy everything else in the same shop from a lipstick to a bathmat and get the same reward.

But I think I might be preaching to the choir, so sorry, rant over.

This is going really well, we've got 31 signatures (plus 4 that were already there).

A lot of us obviously feel really strongly about this, and there's not much else we can do about it, except this.

I'm getting hubby and my parents to sign (be nice to see a few male names on the list!!)


Viva la Revolucion!

To promote any kind of formula goes against the code set out by the World Health Organisation.... I don't agree that the rules should be changed to make it easier for formula to be promoted, because I think that would cause bfdg rates to fall even lower, and that would not be in the best interests of mums and babies.

BUT - for mums who CAN'T bfd I think they should be able to get formula on prescription. Its not fair to be made to feel a failure for not being able to do the best for your kid (I know mums who feel like this when they didn't manage to bfd) AND to be penalised on top of that by always having to pay top whack for formula milk... which is not cheap!